Brand Identity
Crafting a brand identity for your creative or design-led business.
Branding
Often I will be approached by clients who would like branding created to accompany their new website. My ‘mini-branding’ suits clients who are looking for a beautiful brand with brand assets that can be used consistently online and offline. It’s great for businesses who want a professional feel but might not be ready to invest in a full branding project.
Mini-Branding Includes:
Logo design
Icon design
Fonts selected for web and print use
Brand colour palette
The Process:
An in-person or Zoom workshop on getting to know your business and the way you would like it to be presented to your clients.
I will create 2-3 brand concepts based on our workshop
This will be refined during a collaborative process
When you are happy with the final concept, I will put it together in a brand pack and email over the assets (to include logos in various formats, icons, fonts and colour references).
If we are also working together on a website, the branding work will come first and then be rolled out onto your new website design.
“I worked with Hatty in creating a brand identity and website for our holiday home in the Cotswolds. Hatty was an absolute joy to partner with throughout the process. She listened and translated our brief, into a brand identity which captures the essence of the house and its history. She then created a website using our new identity, which not only delivers functionally but aesthetically, creating exactly the luxurious, home from home feel we were after. Nothing was too much effort for Hatty and she was a brilliant support once we had launched the website in creating templates for newsletters etc, all perfectly on brand. I cannot recommend Hatty more highly. If you are looking for a design partner for identity and websites, then snap her up. She's fabulous!”
— Jo Hargreaves, Merchant House Cotswolds
